As Design Manager at Kennedy’s in Grand Rapids MI. Doug has received numerous awards in the floral industry, including Michigan Floral Designer of the year in 2012, Young Person of the year 2013 and multiple Design Academy wins. 

Doug enjoys sharing his experience and talents in workshops and stage presentations for local regional floral events, and has presented at SAF, and SAF Next Gen.

Doug has also designed for the New York Botanical Garden’s Orchid dinner and the Tournament of Roses Parade.

Sarah LoBue is a floral designer, educator, and creative entrepreneur who lives where artistry meets marketing. As co-owner and Creative Director of Main Street Florist in Carlinville, Illinois, Sarah has spent over 15 years turning ideas into experiences, whether through floral design or creative campaigns that help florists connect authentically online.

A proud member of the American Institute of Floral Designers and Professional Floral Communicators International, Sarah also services on the AIFD Marketing Committee and contributes to the Illinois State Florists’ Association. She’s passionate about helping others grow, sharing tools, strategies, and inspiration that make floral design and business both sustainable and joy-filled.

As part of the Fitz Design team, Sarah brings fresh perspective to modern floristry, known for connecting creativity with practical business insight. Whether she’s teaching design techniques, mentoring shop owners, or speaking on social media strategy, her approachable, energizing style empowers florists to grow both artistically and entrepreneurially.